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https://bestwatchpicks.com/recommended-reading-history-of-the-must-de-cartier-tank/
Myriad Swiss watchmakers appeared to just disappear over night, capturing a battery-powered attack led by Seiko, who flooded the watch market with affordable, accurate wrist watches. Cartier, in particular, were rather innovative in their choice to the crisis---- produce a series of budget-friendly watches to celebrate its most popular watch, the Tank, nevertheless use more cost effective items to produce it. The result was the Must De Cartier Tank, and range of watches that went an affordable approach to saving Cartier from a specifically dreadful age in watchmaking.