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It is very personal. Be a conversationalist. Have a dialogue that is easy for people to follow. Speak in every day terms and your blog writing will resonate with people. If you have trouble starting a blog article, you can always talk it out and record it, then transcribe it back into text format. There are a lot of great technology options that can help you to write. Text-to-speech tools like "Dragon Naturally Speaking" let you talk and have it transcribed. If you have an iPhone, Siri will do it. Use your voice to write the article and save time. This technique is also helpful if you have trouble writing because it makes the task more of a conversation, rather than writing. This is exactly what blogging involves. It is not just about text. Video blogging is another way to advertise using blogging. Writing is only one way to express yourself on a blog.