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https://bluetoothproximitymarketing.info/every-marketing-tool-you-need-to-know-in-2018/
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Every marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.

100+ Must-Have Marketing Tools
This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

Google Analytics
Google Analytics Premium
Adobe Analytics
Kissmetrics

2. Facebook Messenger and Chatbot Tools

MobileMonkey

3. Social Media Publishing Tools

HootSuite
Buffer
SproutSocial
Viralheat
FalconSocial

4. Online Customer Service Tools

MobileMonkey
Zendesk
Help Scout
Get Satisfaction
Freshdesk
Groove

5. Social Media Listening Tools

SocialMention
Talkwalker Alerts
BuzzSumo
Social Crawlytics
Sysomos

6. Social Media Campaign Tools

Shortstack
Spredfast
Woobox
Pagemodo
Tabfoundry

7. Site Audience Comparison

SimilarWeb
Alexa
Google Analytics
Experian

8. SEO Keyword Analysis

Google AdWords Keyword Planner
Google Trends
SEMRush
Bing Ads
Übersuggest

9. SEO Rank Checking

Google Search Console
SEMRush
Searchmetrics
Moz
Ryte

10. SEO Site Crawling

Google Search Console
Ryte
Screaming Frog

11. SEO Backlink Analysis

Google Search Console
SEMRush
Ahrefs
Majestic
LinkResearchTools

12. AdWords Paid Search Analysis

WordStream
SEMRush
SpyFu
Optmyzr

13. Influencer Outreach and Management

Buzzsumo
BuzzStream
Traackr
Onalytica
Lithium

14. Data Management Platforms and Audience Targeting

Cxense
Criteo
Krux
Neustar
Oracle
Adobe Audience Manager

15. Page Engagement Tools

Clicktale
Crazy Egg
Tealeaf

16. Content Management Systems

Sitecore
Adobe Experience Manager
Acquia
Oracle WebCenter

17. Blogging Tools

WordPress
HubSpot
Movable Type
ExpressionEngine
Drupal

18. Content Curation and Authoring Tools

Evernote
IFTTT
Feedly
Scoop.it
Cronycle

19. Landing Page Creation and Testing Tools

Unbounce
LeadPages
Instapage
Optimizely

20. Digital Asset Management

Adobe Experience Manager
Wistia
Vimeo
Uberflip
Placeit

21. On-site Push Notifications

Hello Bar
BrightInfo
Sumo
Evergage
Bounce Exchange
SaleCycle

22. Personalization for Ecommerce

Evergage
Barilliance
Marketizator
SaleCycle
Monetate

23. Ecommerce Cart Recovery

Cloud.IQ
SaleCycle
Optilead
Fresh Relevance
Pure360

24. A/B and Multivariate Testing Tools

Convert
Visual Website Optimizer
Optimizely
Oracle Maxymiser
SiteSpect

25. Ecommerce Management

Magento
Woo Themes
Shopify
PrestaShop
Actinic

26. Product and Customer Review Tools

Trustpilot
Feefo
Yotpo
Bazaarvoice
Reevoo

27. Call Tracking

Infinity
Convirza
ResponseTap
CallTrackingMetrics
CallRail
Nextiva

28. Marketing Cloud, CRM and Campaign Management Tools

HubSpot
Marketo
Hatchbuck
SalesForce
Oracle Marketing Cloud
Adobe Marketing Cloud

29. Email Service Providers and Marketing Automation Services

Aweber
iContact
MailChimp
Constant Contact
Get Response
Infusionsoft
Act-On

30. Email Marketing Optimization Tools

SurveyMonkey
Polldaddy
Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

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